Outcome-first advertising

Start With
The Result.
Not The Channel.

Tell us the business outcome you need—more calls, estimates, appointments, visits or sales. We design the audience, message and media pathway to help move people toward it.

Smartphone showing a local roofing contractor audio ad with a Learn More call to action beside a connected television showing a local café ad〽 AUDIO▣ CTV

Reach audiences across leading streaming platforms

The SoundScreen Outcome Campaign

Six decisions before we recommend a single channel.

We don’t begin by asking how many impressions you want to buy.

We begin by asking what your business needs to accomplish—and how much new opportunity you can realistically handle.
01

Business problem

What needs to improve?

02

Commercial outcome

Calls, estimates, appointments, visits, sales, donations or applications?

03

Ideal audience

Who is most valuable to your business?

04

Persuasive offer

What would motivate that audience to respond?

05

Media pathway

Where should they see or hear the message?

06

Measurement plan

What will tell us the campaign is working?

OutcomeAudience + OfferMedia PathwayMeasurable Action

Channels chosen for a reason

Be heard. Be seen.
Be remembered.

Once the outcome, audience and offer are clear, we recommend the right role for each channel. Audio builds frequency. CTV builds recognition and credibility. Together, they create demand before a prospect begins searching.

01 / AUDIO

Reach them while they listen.

Managed campaigns across streaming music, podcasts and companion display placements—targeted by location, demographics, interests and intent.

  • Streaming audio and podcasts
  • Companion display and video
  • Audience and geographic targeting
  • Creative guidance and reporting
Build an audio plan →
02 / CTV

Show up on the big screen.

Premium streaming-TV campaigns designed to place your business alongside professionally produced entertainment in targeted households.

  • Connected TV and OTT video
  • Household-level targeting
  • Premium streaming inventory
  • Campaign optimization and insights
Build a CTV plan →

Made for growing businesses

Big-media reach.
Human-scale service.

01

One point of contact

We coordinate strategy, setup, targeting, creative support, optimization and reporting.

02

Budgets built around you

Start with a focused market and scale based on performance, reach and business goals.

03

Clear, useful reporting

See where your campaign ran, who it reached and what we recommend next.

Campaigns shaped for your market

Home ServicesHealthcareRetailRestaurantsAutomotiveProfessional ServicesAttorneysNon-ProfitsE-CommerceGymsEducation

One audience. Two powerful environments.

Reach the people most likely to care.

Go beyond “everyone nearby.” We help shape a practical audience based on your location, offer and growth goals—then reach them across both Streaming Audio and Streaming TV.

〽 Streaming Audio▣ Streaming TV

Homeowners

Useful for home improvement, repair and local household services.

Household income

Align your reach with the price point and value of your offer.

Local geography

Focus by market, city, ZIP area or the communities you serve.

Interests & behaviors

Connect with viewers and listeners whose interests fit your category.

In-market signals

Build toward people considering relevant products or services.

Age & life stage

Refine the message for the customers you most want to reach.

Audience options and availability vary by campaign, market, format, platform capabilities and budget.

From attention to action

We design the pathway—not just the first impression.

SoundScreen helps introduce your business before people are actively searching, stay visible while they decide, and make the next action easier to take.

  1. 01

    Define the outcome

    Clarify the opportunity your business wants and can handle.

  2. 02

    Build qualified attention

    Reach valuable audiences through streaming audio and CTV.

  3. 03

    Capture demand

    Connect awareness to website visits, branded search, retargeting and response.

  4. 04

    Measure and improve

    Translate reporting into clear recommendations for the next move.

Let’s build your outcome plan

What should advertising help your business accomplish?

Start with the result. Share a few details and we’ll recommend the audience, offer and media pathway—not simply a list of channels.

Where are you currently advertising? Select all that apply